GC2B is a round table event run by The Lawyer (legal publication) and BLP. Each round table focuses on the different stages of a general counsel’s career journey. It was my role to create the branding for the event and design an advertorial to promote the first round table, followed by a write-up shortly after documenting the findings of the discussion.
It was imperative that the initial designs for the articles in The Lawyer had longevity and could be run as a long-term reoccurring feature.
Here are example spreads from the collated round table results booklet created for BLP.